Blog
Notes from the middle of the activation
What we have learned building AI activations for fan zones, trade show floors and launch nights, written for the people who have to make them work on the day.
AI trading cards and the giveaway that does not get thrown away
Most event giveaways are binned before the guest reaches the car park. A personalised trading card behaves differently, because the guest is the subject.
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Motorsport7 min readWhat a fan zone activation actually has to survive
Race weekend crowds are large, impatient and already entertained. Here is what an activation has to get right to work in a fan zone.
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Trade shows6 min readHow an AI photo booth changes the traffic pattern at your stand
A stand competes with hundreds of others for the same walk-past. The value of an AI booth is not the photo, it is the reason to stop.
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Planning8 min readPhoto, video or trading cards: choosing the right AI format
Three formats, three different jobs. A practical guide to picking the one that matches your space and your audience.
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Privacy7 min readGuest photos are personal data: what your retention policy should say
If your activation captures faces, somebody will ask what happens to the images. Here is how to have the answer ready before the doors open.
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Create hyper-personalised brand engagement
Tell us the dates, the venue and the audience. We will come back with the format, the theme approach and the pricing.